
Braze is a leading customer engagement platform designed to help brands deliver personalized, cross-channel experiences at scale. It unifies all your customer data, channels, and orchestration needs into one powerful solution, empowering marketers to "Be Absolutely Engaging.™"
Targeting marketers, product teams, and engineering departments across various industries like Retail, Financial Services, and Media & Entertainment, Braze enables real-time data activation and AI-driven personalization to optimize every customer interaction.
Braze addresses the challenge of fragmented customer data and inconsistent communication by bringing all data together and activating it in real-time. This allows brands to deliver highly relevant messages across various touchpoints, significantly improving customer satisfaction and business outcomes. For instance, Pizza Hut achieved a 21% increase in revenue and a 30% increase in transactions by leveraging Braze's cross-channel integrations and targeting capabilities.
The platform's advanced AI capabilities, including BrazeAI™ and the Decisioning Studio, enable true 1:1 personalization that adapts to every customer interaction. This helps brands optimize key performance indicators (KPIs) and reduce operational burdens. Anheuser Busch-InBev, for example, saw a 15% decrease in order support and product information request tickets by providing individually tailored updates to their customers.
Marketers can rapidly test, learn, and adapt their strategies with Braze's AI-powered tools, ensuring smarter engagement and faster results. Virgin Red experienced a +7K click-through during IP warmup and a 45% open rate, demonstrating Braze's ability to drive both engagement and acquisition at speed.
Braze offers a free trial for prospective customers to explore its capabilities. Specific pricing models and tiers are not publicly disclosed and typically require direct contact with their sales team, indicating an enterprise-focused solution.
Braze is designed to be a comprehensive yet user-friendly platform, enabling marketers to unify and activate data without heavy reliance on technical teams. It provides extensive support resources, including a "GrowBonfire Customer Community," "Braze Learning" modules, "User Documentation," "Professional Services," and dedicated "Customer Success" teams, ensuring users can maximize their investment and achieve their engagement goals.
The platform boasts a vertically-integrated technology stack that facilitates real-time data unification and activation. It leverages composable predictive, generative, and agentic intelligence through BrazeAI™ to anticipate customer behavior and deliver impactful experiences. While specific programming languages or frameworks are not detailed, the emphasis is on a robust, scalable architecture capable of handling complex cross-channel orchestration and AI-driven decisioning.
Braze stands out as a robust customer engagement platform that seamlessly integrates data, AI, and multi-channel communication to empower brands to deliver truly personalized and impactful experiences. With its focus on real-time capabilities and intelligent automation, Braze is an essential tool for marketers looking to redefine customer engagement. Explore Braze today to unlock your brand's full engagement potential.
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