
Loops is a comprehensive email platform designed for modern software companies, backed by Y Combinator. It provides a single, intuitive interface for managing and sending all types of email communications, including product, marketing, and transactional messages.
Targeting SaaS businesses, developers, designers, and marketers, Loops aims to simplify complex email workflows and enhance customer engagement.
npm i loops) and a robust API for contact management.eventProperties like email, date, planType, and more.Loops is ideal for automating the entire customer journey. From sending welcoming onboarding emails to engaging users who haven't explored your application, the platform allows for comprehensive automation. Businesses can define triggers like "Contact updated" or "Event fired," refine their target audience using timers, branches, and filters, and then send highly relevant messages.
It's also perfect for crafting respectful marketing campaigns and transactional emails. For instance, a SaaS company can use Loops to send personalized plan upgrade notifications, usage reports, or re-engagement campaigns to users who are "Likely to churn" based on defined engagement goals. The platform's ability to integrate with various data sources ensures that audience segments are always accurate and dynamic.
Specific pricing tiers are not detailed in the provided content. However, Loops offers a "Get started" option, indicating a structured pricing model, likely including paid plans for its comprehensive features and enterprise-grade capabilities.
Loops emphasizes simplicity and ease of use, aiming to make email management straightforward for everyone. The interface is designed to be intuitive for designers, with easy-to-use APIs for engineers, and empowering tools for marketers. The platform boasts daily updated documentation ("We update our docs daily"), along with guides and resources to assist users.
Developers can easily integrate Loops into their stack using the Node SDK (npm i loops), which sees over 30K+ weekly downloads. The platform provides a REST API for operations like contact creation (e.g., POST https://app.loops.so/api/v1/contacts/create). Loops also offers quick integration with its specs via JSON, YAML, and Open API. It supports a wide range of integrations with popular platforms such as Supabase, Stripe, Clerk, Zapier, Census, Framer, Make, Segment, Webflow, and Bubble.
Loops stands out as a robust and user-friendly email platform that empowers modern software companies to create, send, and track highly effective email campaigns. Its blend of design flexibility, developer tools, and marketing automation makes it an invaluable asset for fostering customer relationships. Explore Loops today to streamline your email strategy and boost engagement.
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